Product Marketing Services

<aside> 💼 Hire Me for Customer Questionnaires & Market Research

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Customer Canvas Consulting provides product marketing consulting, specializing in customer research and surveys for B2B and B2C entrepreneurs & businesses in ad tech, consumer health, wellness, media, visual arts and music.

With 8+ years of work in customer research and survey design as a product marketer, I'm excited to help you understand your customers better & know what action to take.

B2B & B2C Product Marketing:

Want to know what your customers really think? Just ask them! Customer surveys are like having a coffee chat with hundreds of people at once - minus the astronomical coffee bill. They're your crystal ball into what people want, love, and secretly wish your competitors would stop doing. Before you pour your heart (and budget) into that shiny new product, wouldn't it be nice to know if anyone actually wants it? That's where surveys come in clutch. They're like a GPS for your business - keeping you from making that awkward U-turn six months after launch. Plus, surveys help you spot market trends before they're trending. They reveal what makes your customers tick (and what ticks them off), helping you dodge bullets and find sweet spots your competitors missed. Because let's face it - building a product without customer feedback is like making a sandwich with your eyes closed. Sure, you might get lucky, but there's a good chance you'll end up with mustard where the mayo should be.

“"Your most unhappy customers are your greatest source of learning." Bill Gates

https://www.loom.com/share/7374a44e31944ad385420399fae677e0?sid=a913d640-b596-4155-a9bc-f06e95881b1e

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Projects

Experience

Senior Manager, Product Marketing | The Trade Desk **May 2022 - Jun 2023

Managed go-to-market (GTM) launches for adtech products related to ad serving, ad measurement and the Pharma vertical on The Trade Desk media buying platform.

Business Analyst | Atmosphere **Apr 2021 - Mar 2022

Built information pipelines through API connectors to transfer data from Google Analytics and Salesforce into Domo, to produce dashboards and visualizations of real-time data for the C-Suite.

Collaborated with Marketing to monitor and optimize campaigns based on number of Marketing Qualified Leads (MQL), and sales response as measured by Sales Qualified Leads (SQL).

Sales Enablement Lead | Pandora **May 2015 - June 2017

Led all product training and marketing program planning (e.g., audience targeting, retargeting, behavioral lookalikes, sponsored listening, visual ad experience).

Conducted market and competitor analyses, identifying trends within the digital advertising ecosystem that support Pandora's value propositions, product features, and competitive advantages.

<aside> <img src="https://media.licdn.com/dms/image/C5603AQGwKDcgqJpwAg/profile-displayphoto-shrink_400_400/0/1601593293568?e=1708560000&v=beta&t=teY9ULJNtCF7Q0sNzMhVaS_YWFxuBuusVzHs-aFLDIk" alt="https://media.licdn.com/dms/image/C5603AQGwKDcgqJpwAg/profile-displayphoto-shrink_400_400/0/1601593293568?e=1708560000&v=beta&t=teY9ULJNtCF7Q0sNzMhVaS_YWFxuBuusVzHs-aFLDIk" width="40px" /> I have had the pleasure of working closely with Andrew (Drew) Thomas across multiple positions as a colleague and as his manager. Drew brings a unique blend of skills to the table, with a strong foundation in sales training, a strategic mindset, experience in data analytics, and an unparalleled attention to detail.

Most recently, Drew served as Sr. Product Marketing manager on my team at The Trade Desk. In this role he demonstrated an exceptional ability to devise and execute comprehensive product marketing strategies that significantly contributed to the overall success of our projects. Drew lead multiple product & partner marketing launches, and also lead vertical marketing strategy for pharma & healthcare. His background in data analytics and sales training gave him a deep understanding of business goals. This not only translated into tangible results, but allowed Drew to form deep cross-functional relationships across the organization.

Another thing that sets Drew apart is his willingness to learn and his meticulous attention to detail. He consistently ensured that every aspect of our marketing initiatives were carefully crafted and flawlessly executed. This level of precision not only enhanced the quality of campaigns but also reflected his commitment to delivering excellence.

*Moreover, Drew is a true team player. His collaborative approach and willingness to go above and beyond to support colleagues makes him a valuable asset to any team. Whether it's fostering a positive work environment, sharing insights during team meetings, or lending a helping hand to team members, he consistently embodies the spirit of collaboration.

Jamye Mannick, VP Product Marketing at Deep Intent*

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<aside> <img src="https://media.licdn.com/dms/image/D4E03AQGER1_x9tEFIA/profile-displayphoto-shrink_400_400/0/1700609439098?e=1707955200&v=beta&t=mwW5kJJfnr-s4pGuhB9NfCJCAKEb_6b6G6e9Rr9m_-w" alt="https://media.licdn.com/dms/image/D4E03AQGER1_x9tEFIA/profile-displayphoto-shrink_400_400/0/1700609439098?e=1707955200&v=beta&t=mwW5kJJfnr-s4pGuhB9NfCJCAKEb_6b6G6e9Rr9m_-w" width="40px" /> *Drew was a great marketing partner to our business team on the Pharma vertical at TTD. He was a frequent collaborator in crafting GTM messaging for sales materials, blog posts, and articles, and I always appreciated his input.

Baron Harper, Global Client Development at The Trade Desk*

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<aside> <img src="https://media.licdn.com/dms/image/C5103AQGatmtVFqnFWA/profile-displayphoto-shrink_400_400/0/1516228572557?e=1707955200&v=beta&t=Dbk4ITGoNp1en8x6xGplpvAJhiIxoUxeZ6VIcUSPs6A" alt="https://media.licdn.com/dms/image/C5103AQGatmtVFqnFWA/profile-displayphoto-shrink_400_400/0/1516228572557?e=1707955200&v=beta&t=Dbk4ITGoNp1en8x6xGplpvAJhiIxoUxeZ6VIcUSPs6A" width="40px" /> Drew has been a great partner as part of the product marketing group at TTD. Not only did he successfully guide the team on product marketing strategy for DCO integrations, he also proactively helped in building the product roadmap for creative optimization while delivering all marketing and sales collateral, case studies, presentations for internal product meetings and leading all internal and external product marketing discussions with respect to creative optimization.

*Drew has been a wonderful person to collaborate with even when we had completely different timezones to work in. I highly recommend him and wish him all the best in his future endeavors.

Amit Goel, Lead Principal Product Manager at The Trade Desk*

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<aside> <img src="https://media.licdn.com/dms/image/C4D03AQGb4BUUDiJNcA/profile-displayphoto-shrink_400_400/0/1585102404458?e=1707955200&v=beta&t=at6VdOgTjnT5ftMU9T0J82Evk1Ka7vSSBr9p0HJhGjQ" alt="https://media.licdn.com/dms/image/C4D03AQGb4BUUDiJNcA/profile-displayphoto-shrink_400_400/0/1585102404458?e=1707955200&v=beta&t=at6VdOgTjnT5ftMU9T0J82Evk1Ka7vSSBr9p0HJhGjQ" width="40px" /> *Drew was essential in helping put together our first ever GTM story for The Trade Desk's suite of Dynamic Creative Optimization (DCO) products. With this being one of the more complicated topics within AdTech, Drew successfully articulated the value, technical requirements, and overall product offering across The Trade Desk's integration with the DCO ecosystem (4 primary vendors). The launch was a multi-phase project that spanned internal trainings, partner & vendor trainings, as well as client facing sales materials (case studies, sales collateral, one pagers). Adoption of The Trade Desk's DCO product can be directly attributed to all of the work done by Drew and the offering is now a core component globally at The Trade Desk. We couldn't have done it without him!

Cory Grever, Sr Director, Global Trading Strategy at The Trade Desk*

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Product Marketing combines science and art, and I thrive in both domains. The scientist in me delights in analyzing KPIs through data and customer research, while my artistic side flourishes in storytelling through design and exploring the emotional drivers behind decision-making. As an empathetic communicator, I bring expertise across the full product marketing spectrum: from customer and market research to persona development, positioning and messaging, competitive intelligence, go-to-market launches, and sales enablement.

I leverage insights from market, customer, and competitive research to develop positioning and messaging that helps entrepreneurs and small businesses effectively communicate their products' value to clients. Through my diverse experience in product marketing, data analytics, sales enablement, and operations across advertising, technology, health & wellness, and entertainment industries, I've developed expertise in launching go-to-market strategies, creating sales-driving collateral, and bringing products to market successfully.

<aside> 💼 Hire me for Customer Questionnaires & Market Research

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<aside> 📹 Overview of Market Research Presentation Deliverable

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For entrepreneurs and businesses seeking deeper customer understanding, Customer Canvas Consulting is a product marketing consultancy that provides expert customer research and survey design services. Unlike general market research firms, we specialize in B2B and B2C customer insights across ad tech, consumer health, wellness, media, visual arts and music, bringing 8+ years of hands-on product marketing experience to help you make data-driven decisions that drive business growth.